Pengakuan Kerja dan Pengembangan Bakat sebagai Determinan Kepuasan Kerja Barista: Studi Empiris pada Coffee Shop di Kawasan Medan Pancing

Saidun Hutasuhut; Jekson Sihombing; Nabila Khairunnisa

doi:10.37481/sjr.v9i4.1615

Authors

Saidun Hutasuhut Universitas Negeri Medan
Jekson Sihombing Universitas Negeri Medan
Nabila Khairunnisa Universitas Negeri Medan

DOI:

https://doi.org/10.37481/sjr.v9i4.1615

Keywords:

Work Recognition, Talent Development, Job Satisfaction, Baristas, Coffee Shop Industry

Abstract

The rapid growth of the coffee shop industry in Indonesia has created significant challenges in human resource management, particularly regarding the high turnover rate among baristas, which reflects low levels of job satisfaction. This study aims to analyze the effects of work recognition and talent development on the job satisfaction of baristas working in coffee shops located in the Medan Pancing area, both partially and simultaneously. The study employed a quantitative approach using an explanatory research design. The sample consisted of 70 baristas who had been employed for at least three months in coffee shops within the Medan Pancing area, selected through a purposive sampling technique. Data were collected using a structured questionnaire based on a five-point Likert scale, supported by interviews and documentation. The data analysis techniques included validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that work recognition has a positive and significant partial effect on baristas' job satisfaction (t = 3.721; p = 0.000). Likewise, talent development has a positive and significant partial effect on job satisfaction (t = 2.775; p = 0.007). Simultaneously, both independent variables have a significant effect on job satisfaction (F = 10.538; p = 0.000), with an explanatory power of 21.7% (Adjusted R² = 0.217). These findings highlight the importance of meaningful work recognition and continuous investment in baristas' skill development as managerial strategies to enhance employee job satisfaction and retention in the coffee shop industry.

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