SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business

Optimalisasi Digital Marketing Berbasis Media Sosial pada UMKM Kedai Kopi Seni Bersua Bogor

Agung Darmawan — 2026-10-02

Micro, small, and medium enterprises (MSMEs) frequently encounter challenges in maximizing social media as a digital marketing channel due to inconsistent content management, limited customer engagement, and low online visibility. These conditions were also identified at Kedai Kopi Seni Bersua, Bogor, where promotional activities had not yet been supported by a structured digital marketing strategy. This community service project aimed to strengthen the enterprise's digital marketing capacity through the optimization of Instagram-based promotional activities. A qualitative descriptive approach was employed using observation, interviews, group discussions, and participatory mentoring. The program focused on developing a content calendar, establishing standard operating procedures for customer responses, improving storytelling and educational content, utilizing interactive Instagram features, producing ambience videos, introducing digital promotional codes, and implementing personalized marketing through WhatsApp Business. The mentoring process improved the consistency of promotional content, encouraged more active customer interaction, strengthened brand visibility, and provided practical digital marketing guidelines that can be implemented sustainably by the business. These findings indicate that structured social media management can support the development of MSMEs by enhancing customer engagement and strengthening their competitiveness in the digital marketplace.

Pengaruh Dana Transfer, Belanja Modal dan SILPA terhadap Kinerja Keuangan Pemerintah Daerah di Provinsi Sumatera Utara Tahun 2021-2025

Nurul Farahani — 2026-10-02

The implementation of fiscal decentralization has increased the responsibility of local governments to manage public finances effectively. However, disparities in financial performance among local governments indicate that the effectiveness of transfer funds, capital expenditure, and budget surplus financing (SiLPA) in supporting financial performance remains inconsistent. This study aims to examine the effects of transfer funds, capital expenditure, and SiLPA on the financial performance of district and municipal governments in North Sumatra Province during the 2021–2025 period. The study employed a quantitative approach using secondary data obtained from the Directorate General of Fiscal Balance. The research covered 33 local governments observed over five years, resulting in 165 panel data observations. Data were analyzed using panel data regression, and the Fixed Effect Model was selected based on the Chow and Hausman tests as the most appropriate estimation model. The findings reveal that transfer funds have a positive and significant effect on local government financial performance, while capital expenditure has a significant negative effect. In contrast, SiLPA contributes positively to financial performance. Simultaneously, all independent variables significantly explain variations in local government financial performance. These findings provide empirical evidence regarding the determinants of regional financial performance and offer practical insights for improving fiscal management and budget allocation at the local government level.

Pengaruh Citra Merek, Promosi, dan Promosi terhadap Keputusan Pembelian Smartphone Vivo pada Kings Data Store Buntu Pane

Fingky Pradana — 2026-10-02

The increasing competition in Indonesia's smartphone market requires retailers to understand the factors influencing consumers' purchasing decisions. Although Vivo is one of the leading smartphone brands, purchasing decisions at local retail stores are likely to be affected by consumers' perceptions of brand image, promotional activities, and product pricing. This study aims to examine the simultaneous and partial effects of brand image, promotion, and price on purchasing decisions for Vivo smartphones at Kings Data Store Buntu Pane. A quantitative approach was employed using a survey of 96 consumers selected from customers of the store. Data were collected through questionnaires and analyzed using multiple linear regression, supported by classical assumption tests, t-tests, F-tests, and the coefficient of determination. The findings indicate that brand image, promotion, and price simultaneously have a significant effect on purchasing decisions (F = 83.910; p < 0.001). Partially, brand image (t = 6.624), promotion (t = 2.753), and price (t = 4.885) each have a positive and significant influence on purchasing decisions. The model explains 72.4% of the variation in purchasing decisions (Adjusted R² = 0.724). These findings suggest that strengthening brand image, implementing effective promotional strategies, and offering competitive prices can improve consumers' purchasing decisions.

Konflik Kepentingan antara Perlindungan Investor Asing dan Kedaulatan Negara dalam Kebijakan Larangan Ekspor Bahan Mentah

Fenty Nur Hidayah — 2026-10-02

The policy prohibiting the export of raw materials has generated an ongoing debate between the state's sovereign authority to regulate natural resources and the obligation to protect foreign investors under international investment law. This study aims to examine the legal balance between state sovereignty and foreign investor protection in the implementation of Indonesia's raw material export ban. The research employs a normative juridical approach using statutory, conceptual, and case approaches. Legal materials were collected through the analysis of national legislation, including the Investment Law and the Mineral and Coal Mining Law, as well as international legal instruments such as bilateral investment treaties and international investment arbitration principles. The findings indicate that the export ban constitutes a legitimate exercise of state sovereignty to promote downstream industrialization and increase domestic value added. However, the policy may trigger investment disputes when it substantially affects investors' legitimate expectations or is perceived as indirect expropriation. The study further demonstrates that international investment law recognizes the state's right to regulate, provided that regulatory measures are implemented proportionally, non-discriminatorily, transparently, and in good faith. Accordingly, harmonization between national regulations and international investment obligations is essential to ensure legal certainty for investors while preserving the state's regulatory autonomy in pursuing sustainable economic development.

Pengaruh Kualitas Pelayanan, Harga, Promosi dan Kepercayaan Merek terhadap Keputusan Pembelian Customer Hot Wheels pada Hobbiesshop Diecast

Elia Maria Putri — 2026-10-02

The rapid growth of the hobby and collectible industry in Indonesia, particularly diecast products such as Hot Wheels, has intensified market competition and shifted consumer behavior from mere consumption to lifestyle and investment orientation. This study aims to analyze the influence of service quality, price, promotion, and brand trust on customer purchasing decisions at HobbiesShop Diecast. A quantitative approach with a survey method was employed, involving 80 respondents selected through purposive sampling. Data were collected using structured questionnaires with a Likert scale and analyzed using multiple linear regression. The results indicate that service quality, price, and promotion have a positive and significant effect on purchasing decisions, with promotion emerging as the most dominant factor. Conversely, brand trust does not have a significant partial effect. However, simultaneously, all variables significantly influence purchasing decisions. The coefficient of determination shows that 76.3% of the variation in purchasing decisions can be explained by the independent variables. These findings suggest that in the diecast hobby market, consumers prioritize functional and immediate factors such as promotional activities, competitive pricing, and responsive service over brand-related perceptions. This study contributes to marketing literature and provides practical insights for businesses to enhance effective promotional strategies, maintain service quality, and set competitive prices to improve purchasing decisions.

Pengaruh Corporate Governance terhadap Sustainability Report pada Perusahaan Sektor Energi dan Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode 2022-2024

Aina Syifa — 2026-10-02

The increasing demand for corporate transparency regarding environmental, social, and governance (ESG) practices has encouraged companies to improve the quality of sustainability reporting. However, previous studies have reported inconsistent findings regarding the role of corporate governance in sustainability report disclosure, particularly in environmentally sensitive industries. This study aims to examine the influence of corporate governance on sustainability report disclosure in energy and mining companies listed on the Indonesia Stock Exchange during the 2022–2024 period. A quantitative associative approach was employed using secondary data obtained from annual reports and sustainability reports. The sample consisted of 16 companies selected through purposive sampling, resulting in 48 firm-year observations. Sustainability report disclosure was measured using the Global Reporting Initiative (GRI) disclosure index, while corporate governance was represented by the board of commissioners, independent commissioners, and the audit committee. Multiple linear regression analysis was applied to test the proposed relationships. The findings indicate that corporate governance variables jointly have a significant effect on sustainability report disclosure. Partially, only the audit committee demonstrates a positive and significant influence, whereas the board of commissioners and independent commissioners do not show significant effects. These findings highlight the importance of an effective audit committee in strengthening corporate transparency and accountability in sustainability reporting within the energy and mining sectors.

Pengaruh Storytelling, Live Affiliate, dan Flash Sale pada Akun Tiktok Glow with Me terhadap Peningkatan Penjualan Cushion G2G

Aprilia Kusumaningtyas — 2026-10-02

The rapid growth of social commerce on TikTok has encouraged businesses to adopt various digital marketing strategies to improve sales performance. However, empirical evidence regarding the combined effect of storytelling, live affiliate, and flash sale on product sales remains limited, particularly in the cosmetic industry. This study aims to examine the partial and simultaneous effects of storytelling, live affiliate, and flash sale on the sales performance of G2G Cushion products promoted through the Glow With Me TikTok account. A quantitative approach was employed using a survey method involving 40 respondents selected through purposive sampling. Data were collected using structured questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The findings indicate that live affiliate and flash sale have a positive and significant effect on sales improvement, while storytelling does not significantly influence sales performance. Simultaneously, the three variables significantly affect sales performance, with an Adjusted R² value of 0.858, indicating that 85.8% of the variation in sales improvement is explained by the proposed model. These findings suggest that interactive promotion and time-limited offers are more effective than narrative-based content in encouraging purchasing decisions on TikTok.

Pengaruh Kualitas Produk, Persepsi Nilai, dan Kepercayaan Pelanggan terhadap Kepuasan Pelanggan OMG di Platform E-Commerce

Sarah Sarah — 2026-10-02

The rapid growth of e-commerce has intensified competition among cosmetic brands, making customer satisfaction an important factor in sustaining business performance. However, previous studies have reported inconsistent findings regarding the effects of product quality, perceived value, and customer trust on customer satisfaction, particularly in the context of local cosmetic products marketed through e-commerce platforms. This study aims to examine the influence of product quality, perceived value, and customer trust on customer satisfaction among users of OMG cosmetic products in e-commerce. A quantitative approach was employed using a survey of 100 respondents selected through non-probability sampling. Data were collected using structured questionnaires and analyzed with multiple linear regression, including classical assumption tests, t-test, F-test, and coefficient of determination analysis using SPSS version 25. The findings indicate that product quality and customer trust have a positive and significant effect on customer satisfaction, whereas perceived value does not have a significant partial effect. Simultaneously, the three independent variables significantly influence customer satisfaction. These findings suggest that maintaining product quality and strengthening customer trust are essential strategies for improving customer satisfaction and competitiveness in the e-commerce cosmetics market.

Pengaruh Kualitas Informasi Produk, Reputasi Penjual dan Keamanan Transaksi terhadap Kepercayaan Konsumen dalam Berbelanja di Shopee : Studi Kasus Pengguna Shopee di Kisaran

Nazwa Aprilia Tarigan — 2026-10-02

Consumer trust is a key factor influencing the sustainability of online shopping, yet many users remain concerned about the reliability of product information, seller credibility, and transaction security when using e-commerce platforms. This study aims to examine the effects of product information quality, seller reputation, and transaction security on consumer trust among Shopee users in Kisaran. A quantitative approach was employed using a survey of 96 respondents selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using multiple linear regression after satisfying the classical assumption tests. The findings indicate that seller reputation has a positive and significant influence on consumer trust, whereas product information quality and transaction security do not show significant individual effects. However, the three variables jointly have a significant influence on consumer trust, although their explanatory power remains relatively low, indicating that consumer trust is also shaped by other factors beyond the proposed model. These findings provide empirical evidence that strengthening seller credibility should be prioritized to enhance consumer trust in online marketplace transactions, particularly in the context of Shopee users in Kisaran.

Pengaruh NPM, DER, dan TATO terhadap ROA pada Perusahaan Sub Sektor Energi yang Terdaftar di Bursa Efek Indonesia Periode 2022-2024

Irma Yunita — 2026-10-02

This study addresses the inconsistent findings reported in previous studies regarding the influence of financial performance indicators on corporate profitability, particularly within Indonesia's energy subsector. The research aims to examine the effects of Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) on Return on Assets (ROA) of energy subsector companies listed on the Indonesia Stock Exchange during 2022–2024. This study employed a quantitative associative approach using secondary data obtained from annual financial reports. A purposive sampling technique was applied to select 12 companies, resulting in 36 firm-year observations. The data were analyzed using multiple linear regression supported by classical assumption tests and hypothesis testing with IBM SPSS Statistics. The findings indicate that NPM, DER, and TATO simultaneously have a significant effect on ROA. Partially, NPM and TATO positively and significantly influence ROA, while DER does not have a significant effect. These findings suggest that profitability and asset utilization efficiency play a more important role in improving corporate financial performance than capital structure within the Indonesian energy subsector. The results provide empirical evidence that may assist managers and investors in evaluating factors affecting company profitability.

Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Pelanggan pada Salon Arni di Sei Kamah

Amanda Dwi Syairah — 2026-10-02

Increasing competition among beauty salons has encouraged service providers to improve customer satisfaction through better service quality, competitive pricing, and strategic business locations. However, empirical evidence regarding the combined influence of these factors on customer satisfaction in local beauty service businesses remains limited. This study aims to examine the effects of service quality, price, and location on customer satisfaction at Salon Arni in Sei Kamah. A quantitative research design was employed using survey data collected from 96 customers selected through the Lemeshow sampling formula. The data were analyzed using multiple linear regression after passing validity, reliability, and classical assumption tests. The findings indicate that service quality, price, and location each have a positive and significant effect on customer satisfaction, both individually and simultaneously. Among the three variables, service quality demonstrates the strongest contribution in enhancing customer satisfaction. The regression model explains a substantial proportion of customer satisfaction, indicating that these variables play an important role in shaping customers' evaluations of salon services. The findings provide practical insights for small beauty service businesses in developing effective marketing strategies to improve customer satisfaction and strengthen their competitive position.

Pengaruh Customer Experience, Kualitas Produk, dan Promosi terhadap Kepuasan Konsumen pada Gerai Dapur Cantik Kisaran

Revika Cahyani — 2026-10-02

The rapid growth of the culinary industry has intensified competition among food businesses, making customer satisfaction a key factor in sustaining business performance. However, differences in customer perceptions indicate that customer experience, product quality, and promotional activities may contribute differently to satisfaction levels. This study aims to examine the influence of customer experience, product quality, and promotion on customer satisfaction at Dapur Cantik Kisaran. A quantitative approach with a causal associative design was employed. Data were collected from 100 customers selected through accidental sampling using a structured questionnaire with a five-point Likert scale. The data were analyzed using multiple linear regression with the assistance of SPSS. The findings reveal that customer experience, product quality, and promotion each have a positive and significant effect on customer satisfaction. Simultaneously, the three variables significantly explain variations in customer satisfaction, indicating that positive customer interactions, consistent product quality, and effective promotional strategies contribute to improving customer satisfaction. These findings suggest that culinary businesses should continuously strengthen customer experiences, maintain product quality, and implement appropriate promotional programs to enhance customer satisfaction and remain competitive in an increasingly dynamic market.

Pengaruh Lingkungan Kerja, Pelatihan Kerja, dan Komunikasi Internal terhadap Kinerja Karyawan pada PT Karya Serasi Jaya Abadi Kabupaten Serdang Bedagai

Suci Indah Lestari — 2026-10-02

Employee performance is a crucial factor in achieving organizational effectiveness and maintaining competitiveness in today's dynamic business environment. Organizations must create supportive working conditions, provide effective job training, and establish strong internal communication to enhance employee productivity and overall organizational performance. However, variations in employee performance remain a challenge for many companies, including PT Karya Serasi Jaya Abadi, making it necessary to examine the factors influencing performance. This study aims to determine the influence of the work environment, job training, and internal communication, both partially and simultaneously, on employee performance at PT Karya Serasi Jaya Abadi in Serdang Bedagai Regency. This research employed a quantitative approach with a associative research method. Data were analyzed using multiple linear regression analysis. The sample consisted of 86 employees selected using Slovin's formula. The findings reveal that the work environment, job training, and internal communication each have a positive and statistically significant effect on employee performance, both individually and simultaneously. Among these variables, internal communication demonstrates the strongest partial influence based on the highest t-value. Furthermore, the coefficient of determination (R² = 50.7%) indicates that these three variables explain 50.7% of the variation in employee performance, while the remaining 49.3% is attributable to other factors not examined in this study.

Pengaruh Mekanisme Internal Corporate Governance terhadap Tingkat Leverage Keuangan pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2022-2024

Grendis Galang Saputra — 2026-10-02

This study aims to test and analyze the influence of the internal corporate governance mechanism consisting of an independent board of commissioners, managerial ownership, institutional ownership, and audit committee on the level of financial leverage (Debt to Equity Ratio) in manufacturing companies listed on the Indonesia Stock Exchange for the 2022-2024 period. This study uses a quantitative approach with a sample of 57 companies selected through the purposive sampling method. The analysis technique used is panel data regression with a Random Effect Model (REM) model based on the results of the Chow Test, Hausman Test, and Langrange Multiplier Test. The results of the study show that simultaneously the four independent variables have a significant effect on leverage. However, partially, only institutional ownership has a negative and significant effect on leverage, while independent board of commissioners and managerial ownership have no significant effect on the negative direction, and the audit committee does not have a significant effect on the positive direction. These findings indicate that institutional investors have a more effective supervisory role than other internal governance mechanisms in controlling corporate debt policies.

Pengaruh Kompensasi, Motivasi dan Disiplin Kerja terhadap Prestasi Kerja Guru SMK Yayasan Pendidikan Sepakat Sei Balai Kabupaten Batu Bara

Edy Ardy Syahputra — 2026-10-02

Teacher performance achievement plays an essential role in improving the quality of education, particularly in vocational schools where teachers are expected to provide effective learning experiences and prepare students with relevant competencies. However, achieving optimal teacher performance requires adequate support through appropriate compensation, strong work motivation, and high levels of work discipline. Therefore, identifying the factors that influence teacher performance is important for developing effective management strategies in educational institutions. This study aims to determine the partial and simultaneous effects of compensation, motivation, and work discipline on teacher performance achievement at the Sepakat Sei Balai Educational Foundation Vocational High School, Batu Bara Regency. This research employed a quantitative approach with an associative method. The research sample consisted of 45 teachers selected using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that compensation, motivation, and work discipline have a positive and significant effect on teacher performance achievement. Among these variables, work discipline has the strongest influence, followed by motivation and compensation. Simultaneously, the three variables significantly affect teacher performance achievement. The findings imply that schools should improve compensation systems, strengthen teacher motivation, and encourage work discipline to enhance performance. Other factors beyond this study should also be considered to achieve further improvements.

Paradoks Kenyamanan dan Erosi Pain of Paying Dalam Transaksi Digital: Studi Fenomenologi pada Mahasiswa Akuntansi Universitas Tadulako

Nayla Ramadani — 2026-10-02

The introduction of QRIS (Quick Response Code Indonesian Standard) has revolutionized the way students interact with money, transforming transactional activities into a digital experience that is virtually seamless. This study aims to explore the lived experiences of accounting students at Tadulako University in adopting QRIS, while also capturing the psychological and behavioral effects that emerge in their personal financial management. Using a transcendental phenomenological approach, the essence of these experiences was explored through in-depth interviews with six accounting students. Data was carefully analyzed through the stages of epoché, horizontalization, and the construction of textual and structural descriptions to uncover the deepest meaning of the phenomenon. This study identified three main narratives: (1) Ease of use is not merely a matter of technical efficiency, but rather a multifaceted value that is highly dependent on the students’ daily contexts; (2) The emergence of the “convenience paradox,” in which digital convenience actually fuels consumerist behavior due to the diminishing “pain of paying”; and (3) the gap between knowledge and action. Students’ financial literacy does not automatically serve as a bulwark of self-control in an instant-gratification digital ecosystem. This study also reveals students’ adaptive side when they utilize their digital transaction history as a mirror of accountability to track their finances independently. These findings underscore the need for accounting education to begin addressing aspects of behavior and self-regulation, rather than merely transferring technical knowledge, in order to prepare students to face the psychological complexities of the fintech era.

Pengaruh Likuiditas, Profitabilitas, dan Working Capital Turnover terhadap Nilai Perusahaan pada Perusahaan Agrikultur yang Terdaftar di BEI

Maylaffaiza Manurung — 2026-10-02

The agricultural sector plays an important role in supporting economic growth and food security; however, companies in this sector face various challenges related to financial performance and market valuation. Firm value is an important indicator that reflects investors’ perceptions of a company’s future prospects and performance. Therefore, understanding the factors that influence firm value is essential, particularly in agricultural companies listed on the Indonesia Stock Exchange. This study aims to examine the partial and simultaneous effects of Liquidity (Current Ratio), Profitability (Return on Investment), and Working Capital Turnover on Firm Value (Price to Book Value) in agricultural sector companies listed on the Indonesia Stock Exchange during the 2021–2024 period. This research employs a quantitative approach with an associative method. The sample consists of 12 companies with 48 observations. The data analysis technique used is multiple linear regression conducted using SPSS 20. The results indicate that Return on Investment is the only variable that has a positive and significant effect on Firm Value, demonstrating that higher profitability improves investors’ confidence and enhances company valuation. Meanwhile, Current Ratio and Working Capital Turnover do not have a significant partial effect on Firm Value, indicating that liquidity and working capital efficiency are not the main determinants of firm valuation. Simultaneously, Liquidity, Profitability, and Working Capital Turnover have a significant effect on Firm Value, confirming the importance of these financial factors when considered collectively. The Adjusted R Square value of 19.3% indicates that the model explains a limited proportion of Firm Value, while the remaining 80.7% is influenced by other factors outside the research model.

Pengaruh Current Ratio, Debt to Equity Ratio dan Return On Aset terhadap Pertumbuhan Laba pada Perusahaan Subsektor Apparel & Luxury Good yang Terdaftar di Bursa Efek Indonesia

Nursarro Sauma Mirna — 2026-10-02

Profit growth is an important indicator of a company's financial performance and is frequently used by investors to evaluate future business prospects. However, fluctuations in financial ratios do not always correspond to changes in profit growth, particularly in the Apparel & Luxury Goods subsector listed on the Indonesia Stock Exchange. This study aims to examine the effects of the Current Ratio (CR), Debt-to-Equity Ratio (DER), and Return on Assets (ROA) on profit growth in companies within this subsector during the 2022–2024 period. A quantitative research design was employed using secondary data collected from annual financial reports. The sample consisted of 42 firm-year observations selected through purposive sampling. Data were analyzed using multiple linear regression after fulfilling the classical assumption tests. The findings indicate that CR, DER, and ROA do not simultaneously influence profit growth. Partially, DER has a significant negative effect on profit growth, whereas CR and ROA show no significant effect. The coefficient of determination indicates that these financial ratios explain only a small proportion of the variation in profit growth, suggesting that other factors play a more substantial role. These findings provide additional empirical evidence regarding the limited predictive ability of conventional financial ratios in explaining profit growth within the Apparel & Luxury Goods industry.

Analisis Determinan Investasi Asing di Indonesia: Pendekatan Error Correction Model (ECM)

Nurainul Mardiah — 2026-10-02

Foreign direct investment (FDI) plays an important role in supporting Indonesia's economic growth, yet its inflows have fluctuated considerably due to changes in domestic and global economic conditions. Understanding the macroeconomic factors that influence FDI is therefore essential for designing appropriate investment policies. This study aims to analyze the short-run and long-run effects of Gross Domestic Product (GDP), Human Development Index (HDI), and interest rates on foreign direct investment in Indonesia. The study employs a quantitative approach using annual time-series data from 1990 to 2024. The Error Correction Model (ECM) is applied to capture both short-term dynamics and long-term equilibrium relationships among the variables after conducting stationarity and cointegration tests. The findings indicate that GDP has no significant effect on FDI in the short run but exerts a positive and significant influence in the long run, suggesting that sustained economic growth strengthens Indonesia's attractiveness to foreign investors. In contrast, HDI and interest rates do not significantly affect FDI in either the short or long run. These findings imply that market size remains the primary consideration for foreign investors, while improvements in human development and interest rate fluctuations have yet to become decisive factors in investment decisions.

Pengaruh Variasi Menu, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Homemade By Anyow di Kotapinang

Dea Habibah Ritonga — 2026-10-02

Increasing competition in the local culinary industry requires small food businesses to understand the factors that influence customer satisfaction in order to maintain their competitiveness. However, empirical evidence regarding the combined effects of menu variation, price, and service quality on customer satisfaction in homemade food businesses remains limited, particularly in the context of local culinary enterprises. This study aimed to examine the simultaneous and partial effects of menu variation, price, and service quality on customer satisfaction at Homemade By Anyow in Kotapinang. A quantitative research design was employed using a survey of 96 customers selected through a non-probability sampling technique. Data were collected using structured questionnaires and analyzed using multiple linear regression. The findings indicate that menu variation, price, and service quality simultaneously have a significant effect on customer satisfaction. Partially, menu variation and service quality positively influence customer satisfaction, while price has a significant negative effect, indicating that higher perceived prices tend to reduce customer satisfaction. Furthermore, the three independent variables explain 54.8% of the variation in customer satisfaction. These findings suggest that improving menu diversity, maintaining competitive pricing, and consistently delivering high-quality service are essential strategies for enhancing customer satisfaction and strengthening the competitiveness of small culinary businesses.

Analisis Kesiapan Sumber Daya Manusia (SDM) Akuntan dalam menghadapi Transformasi Sistem Akuntansi Berbasis Big Data

Mysca Aziza — 2026-10-02

The rapid adoption of Big Data technologies has fundamentally changed accounting information systems, requiring accountants to develop new digital competencies beyond traditional financial reporting. Although technology adoption has been widely investigated, limited empirical evidence explains how organizational and behavioral factors shape accountants' readiness for Big Data-based accounting systems in the Indonesian context. This study aims to analyze the readiness of professional accountants by applying the Unified Theory of Acceptance and Use of Technology (UTAUT). A quantitative explanatory design was employed using survey data collected from 120 accountants and auditors working in West Java. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the effects of performance expectancy, effort expectancy, social influence, and facilitating conditions on technological readiness. The structural model explained 61.4% of the variance in accountants' readiness (R² = 0.614). The findings indicate that facilitating conditions and performance expectancy significantly enhance readiness, while social influence has a positive but weaker contribution. In contrast, effort expectancy does not significantly affect readiness, suggesting that perceived ease of use is no longer the primary concern among accounting professionals. These findings contribute to the literature by emphasizing that organizational support and perceived technological benefits are more influential than technological simplicity in preparing accountants for digital transformation.

Dampak Perubahan Nilai Tukar Rupiah dan Tingkat Hutang Debt to Equity Ratio (DER) terhadap Kinerja Return Saham pada Perusahaan Tekstil dan Garmen yang Berorientasi Ekspor

Saidun Hutasuhut — 2026-10-02

Exchange rate volatility and corporate financing decisions have become important considerations for investors in evaluating stock performance, particularly in export-oriented industries. This study aims to examine the effects of the Rupiah exchange rate and the Debt-to-Equity Ratio (DER) on the stock returns of export-oriented textile and garment companies listed on the Indonesia Stock Exchange during 2020–2024. The study employed a quantitative approach using balanced panel data comprising 25 observations from five companies over a five-year period. Data were analyzed using panel data regression, preceded by model selection and classical assumption tests to ensure the appropriateness of the estimation model. The findings indicate that the Rupiah exchange rate has a negative and statistically significant effect on stock returns (coefficient = –0.000249; p = 0.0343), suggesting that exchange rate depreciation tends to reduce stock returns. In contrast, DER has a positive but statistically insignificant effect (p = 0.4425), indicating that leverage is not a primary determinant of stock returns in the observed firms. Simultaneously, both variables significantly affect stock returns (p = 0.0276). However, the model explains approximately 21% of the variation in stock returns, implying that other firm-specific and macroeconomic factors also contribute to stock performance.

Pengaruh Cita Rasa dan Persepsi Harga terhadap Minat Beli Ulang Konsumen Nasi Goreng di Sekitar Kampus Universitas Negeri Medan

Desi Irawan Lestari — 2026-10-02

Consumer repurchase intention has become an important issue for small culinary businesses operating in highly competitive environments, particularly around university areas where customers have many alternative food choices. Maintaining product quality and offering reasonable prices are therefore essential to encourage repeat purchases. This study aimed to examine the influence of taste and price perception on consumers repurchase intention toward fried rice businesses around Universitas Negeri Medan. A quantitative survey approach was employed using purposive sampling, involving 50 respondents who had purchased fried rice at least twice. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using multiple linear regression supported by validity and reliability tests, as well as partial and simultaneous hypothesis testing. The findings indicate that both taste and price perception positively and significantly affect consumers repurchase intention, both individually and simultaneously. The proposed model explains a substantial proportion of the variation in repurchase intention, suggesting that these two factors play an important role in shaping consumer loyalty. The findings provide practical insights for culinary business owners to maintain consistent product quality while establishing pricing strategies that match consumers' expectations and purchasing power.

Pengaruh Green Investment dan Leverage terhadap Nilai Perusahaan pada Perusahaan Sektor Energi yang Terdaftar di Bursa Efek Indonesia Periode 2020–2024

Afifah Nida Suhailah Boru Dalimunthe — 2026-10-02

The growing global emphasis on environmental sustainability has encouraged companies, particularly those in the energy sector, to adopt green investment practices while maintaining sound financial structures to enhance firm value. As the energy sector plays a strategic role in economic development and contributes significantly to environmental issues, understanding whether green investment and leverage influence firm value has become increasingly important. However, empirical evidence on these relationships in emerging markets, including Indonesia, remains inconclusive. Therefore, this study aims to examine the effects of green investment and leverage on firm value in energy sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This study employs a quantitative research approach using panel data regression. The sample consists of 20 companies selected through purposive sampling, resulting in 100 firm-year observations. Firm value is measured using Tobin’s Q, green investment is proxied by the environmental expenditure ratio, and leverage is measured using the Debt-to-Equity Ratio (DER). The Random Effects Model (REM) is used for data analysis. The results indicate that green investment has a positive but statistically insignificant effect on firm value (p = 0.3211), while leverage has a negative and statistically insignificant effect (p = 0.8772). Simultaneously, both variables do not significantly affect firm value (Prob(F) = 0.6063), with an R² of only 0.85%. These findings suggest that investors in Indonesia’s energy sector place greater emphasis on fundamental financial performance than on green investment and leverage when assessing firm value.

Pengakuan Kerja dan Pengembangan Bakat sebagai Determinan Kepuasan Kerja Barista: Studi Empiris pada Coffee Shop di Kawasan Medan Pancing

Saidun Hutasuhut — 2026-10-02

The rapid growth of the coffee shop industry in Indonesia has created significant challenges in human resource management, particularly regarding the high turnover rate among baristas, which reflects low levels of job satisfaction. This study aims to analyze the effects of work recognition and talent development on the job satisfaction of baristas working in coffee shops located in the Medan Pancing area, both partially and simultaneously. The study employed a quantitative approach using an explanatory research design. The sample consisted of 70 baristas who had been employed for at least three months in coffee shops within the Medan Pancing area, selected through a purposive sampling technique. Data were collected using a structured questionnaire based on a five-point Likert scale, supported by interviews and documentation. The data analysis techniques included validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that work recognition has a positive and significant partial effect on baristas' job satisfaction (t = 3.721; p = 0.000). Likewise, talent development has a positive and significant partial effect on job satisfaction (t = 2.775; p = 0.007). Simultaneously, both independent variables have a significant effect on job satisfaction (F = 10.538; p = 0.000), with an explanatory power of 21.7% (Adjusted R² = 0.217). These findings highlight the importance of meaningful work recognition and continuous investment in baristas' skill development as managerial strategies to enhance employee job satisfaction and retention in the coffee shop industry.

Peran Personalization Marketing dan Customer Experience dalam Meningkatkan Kepuasan Serta Minat Beli Ulang Konsumen Tiktok Shop pada Mahasiswa Universitas Negeri Medan

Cristine Natasia Sihaloho — 2026-10-02

This study addresses the growing need to understand the factors that encourage repeat purchase intention in social commerce, particularly among university students who actively use TikTok Shop. Previous studies have mainly focused on initial purchase decisions, while limited attention has been given to the mediating role of consumer satisfaction in explaining repeat purchase behavior. Therefore, this study examines the effects of personalization marketing and customer experience on consumer satisfaction and repurchase intention, with consumer satisfaction serving as a mediating variable. A quantitative associative approach was employed using a survey of 70 Universitas Negeri Medan students who had purchased products through TikTok Shop. Data were collected through a structured questionnaire and analyzed using multiple linear regression and mediation analysis. The findings indicate that personalization marketing and customer experience significantly enhance consumer satisfaction. Customer experience also directly increases repurchase intention, whereas the effect of personalization marketing on repurchase intention occurs indirectly through consumer satisfaction. These findings highlight the strategic importance of delivering relevant personalized content alongside a positive shopping experience to strengthen customer satisfaction and encourage sustainable repurchase behavior within social commerce platforms.

Pengaruh Entertainment Motivation, Gratis Ongkir, dan Price Awareness terhadap Cart Abandonment Kosmetik pada Platform Shopee

Windi Ageng Lestari — 2026-10-02

Shopping cart abandonment remains one of the major challenges faced by e-commerce platforms, particularly in the online cosmetics market where transaction completion rates are relatively low despite increasing consumer traffic. This study investigates the effects of entertainment motivation, free shipping, and price awareness on shopping cart abandonment among consumers of MAKE OVER cosmetic products on the Shopee platform. A quantitative research design was employed using a survey method. Data were collected through structured questionnaires distributed to 40 Shopee users who had added MAKE OVER products to their shopping carts but did not complete the purchase. Respondents were selected using purposive sampling. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The findings indicate that entertainment motivation, free shipping, and price awareness each have a positive and significant effect on shopping cart abandonment. Simultaneously, the three variables significantly explain consumers' cart abandonment behavior (F = 15.282; p < 0.001). The model accounts for approximately 56.0% of the variance in shopping cart abandonment, indicating that these factors play an important role in consumers' purchase decision processes on e-commerce platforms.

Pengaruh Persepsi Konsumen terhadap Keputusan Penggunaan Spotify di Tengah Gerakan Boikot pada Gen Z

Alifya Dzihni Innayah C — 2026-10-02

The boycott movement against multinational companies has influenced consumer behavior, including the use of digital services. Spotify, as a global music streaming platform, has become the subject of ethical evaluation amid boycott campaigns on social media. This study aims to examine the effect of consumer perception on Spotify usage decisions among Generation Z. A quantitative approach with a survey method involved 96 Generation Z respondents who used Spotify and were aware of the boycott issue. Data were collected through a Likert-scale questionnaire and analyzed using validity and reliability tests, simple linear regression, and hypothesis testing. The results indicate that all instruments were valid (r = 0.809-0.871) and reliable (Cronbach's Alpha X = 0.868; Y = 0.764). Simple linear regression analysis revealed that consumer perception has a positive and significant effect on Spotify usage decisions (? = 0.592; p < 0.05). The coefficient of determination (R² = 0.467) indicates that consumer perception explains 46.7% of the variation in usage decisions. These findings suggest that consumer perception plays a crucial role in determining digital service usage decisions, even amid social pressure from boycott movements. For Generation Z, functional value and user experience remain more influential than corporate ethical issues in shaping their consumption decisions.

Pengaruh Shift Malam dan Beban Administrasi terhadap Kelelahan Kerja (Burnout) pada Perawat Rumah Sakit Haji Medan

Hilma Harmen — 2026-10-02

Burnout is a condition of physical, emotional, and mental exhaustion that nurses may experience due to high job demands. Night shifts and administrative workload are factors suspected of contributing to burnout among nurses. Night shifts can disrupt circadian rhythms and sleep patterns, while a high administrative workload can increase work-related stress, potentially leading to occupational burnout. This study aims to analyze the influence of night shifts and administrative workload on work-related exhaustion (burnout) among nurses at Haji Medan Hospital. This study employs a quantitative approach with an associative research design. The study population consists of all 213 nurses at Haji Medan Hospital. The study sample consisted of 53 nurses working in the Shafa Marwa and Thaif wards, selected using purposive sampling. Data were collected through a questionnaire and analyzed using multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). This study examined the effects of night shifts and administrative workload, both partially and simultaneously, on nurse burnout. The results of this study are expected to serve as a basis for the hospital in managing work shift systems and administrative workload to reduce the risk of burnout and improve the quality of nursing care.

Pengaruh Konten dan Review di Tiktok terhadap Minat Beli Konsumen pada Kuliner Mie Gacoan di Kota Medan

Adnan Nirwanda Sitompul — 2026-10-02

The rapid growth of TikTok has transformed the way consumers obtain information and develop purchase intentions toward culinary products. However, previous studies have reported inconsistent findings regarding whether content quality or online reviews exert a stronger influence on consumers' purchase intentions. This study aims to examine the effects of TikTok content and online reviews on consumers' purchase intention toward Mie Gacoan in Medan City. A quantitative associative approach was employed using a survey of 50 respondents selected through purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS version 27 after passing validity, reliability, and classical assumption tests. The findings reveal that TikTok content has a positive and significant effect on purchase intention, indicating that creative, informative, and visually appealing content is more effective in attracting consumer interest. In contrast, online reviews do not significantly influence purchase intention, suggesting that consumers tend to rely more on engaging content than on user-generated reviews for a well-established culinary brand. Simultaneously, TikTok content and online reviews significantly explain consumers' purchase intention, highlighting the strategic role of social media marketing in shaping consumer behavior. These findings provide practical insights for culinary businesses in developing more effective content-based digital marketing strategies.

Analisis Peran Total Reward dan Workplace Well-Being terhadap Produktivitas Karyawan di Lingkungan Kerja High-Pressure: Studi Kasus PT Kerta Gaya Pusaka Cabang Medan

Saidun Hutasuhut — 2026-10-02

Employee productivity is a critical determinant of organizational performance, particularly in high-pressure work environments where excessive workloads and operational demands may reduce employees' effectiveness. This study aimed to examine the effects of total reward and workplace well-being on employee productivity at PT Kerta Gaya Pusaka Medan Branch. A quantitative approach with an associative research design was employed. The study involved all 51 employees using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression, including validity and reliability tests, classical assumption tests, t-tests, F-tests, and the coefficient of determination (R²). The findings revealed that workplace well-being had a positive and significant effect on employee productivity (? = 0.752; p < 0.001), whereas total reward did not have a significant partial effect (? = 0.188; p = 0.062). Simultaneously, total reward and workplace well-being significantly influenced employee productivity (F = 83.644; p < 0.001), explaining 77.7% of the variance in productivity (R² = 0.777). These results indicate that improving employees' physical, psychological, and social well-being plays a more substantial role in enhancing productivity than reward systems alone, particularly in organizations operating under high work pressure.

Pengaruh Pengetahuan Agribisnis dan Persepsi Daya Tarik Agrowisata terhadap Minat Berkunjung Mahasiswa Fakultas Ekonomi Universitas Negri Medan

Saidun Hutasuhut — 2026-10-02

This study addresses the relatively low interest of university students in visiting agritourism destinations despite the considerable agritourism potential of Berastagi, North Sumatra. It aims to examine the influence of agribusiness knowledge and perceptions of agritourism attractiveness on the visiting intention of students from the Faculty of Economics, Universitas Negeri Medan. A quantitative approach with a causal associative design was employed. Data were collected through questionnaires from 40 students selected using purposive sampling and analyzed using multiple linear regression. The findings indicate that agribusiness knowledge has a positive and significant influence on students' intention to visit agritourism destinations. In contrast, the perceived attractiveness of agritourism shows a positive relationship but does not significantly affect visiting intention when examined individually. Nevertheless, both variables jointly contribute significantly to explaining students' visiting intention. These findings suggest that improving agribusiness knowledge is more effective in encouraging interest in agritourism than relying solely on destination attractiveness. Therefore, educational programs and promotional strategies that integrate agribusiness learning with agritourism experiences may strengthen students' motivation to visit agritourism destinations.

Konten Media Sosial @PandawaraGroup sebagai Mekanisme Pembentuk Kesadaran Lingkungan: Analisis Netnografi dalam Perspektif Akuntansi Sosial dan Lingkungan

Wulandari L Wulandari L — 2026-10-02

Environmental degradation requires broader forms of social accountability that extend beyond formal regulations. Although social media has become an influential platform for environmental campaigns, limited studies have examined its role in fostering environmental awareness from the perspective of Social and Environmental Accounting (SEA). This study aims to explore how the social media content of @PandawaraGroup contributes to the formation of environmental awareness and expands the concept of social accountability in the digital sphere. A qualitative netnographic approach was employed because it enables an in-depth understanding of interactions, meanings, and collective practices within online communities. Data were collected through participatory observation of videos, user comments, interaction patterns, and the use of the #pandawara hashtag on TikTok and Instagram during May–July 2024. The data were analysed using the interactive model of Miles, Huberman, and Saldaña. The findings reveal three interrelated mechanisms: digital agenda-setting that elevates environmental issues into public concern, the replication of community-based environmental movements across regions, and platform-mediated social pressure that encourages collective environmental responsibility. These findings indicate that social media functions not only as a communication platform but also as an informal social accountability mechanism, extending the application of SEA through a digitally mediated form of environmental engagement referred to as digital social accounting.

Pengaruh Capital Intensity, Ukuran Perusahaan dan Pertumbuhan Penjualan terhadap Tax Avoidance

Depri Pujiyanto — 2026-10-02

This study was motivated by the persistent practice of tax avoidance among corporations, which may reduce government tax revenues despite being conducted within the boundaries of tax regulations. The research aims to examine the influence of capital intensity, firm size, and sales growth on tax avoidance in infrastructure sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. A quantitative approach was employed using secondary data obtained from the companies’ annual financial reports. The population consisted of 70 companies, while purposive sampling produced 19 eligible firms. After the outlier screening process, 11 companies were retained, resulting in 55 panel data observations. The data were analyzed using panel data regression with the assistance of EViews 12. The findings indicate that capital intensity, firm size, and sales growth simultaneously have a significant effect on tax avoidance. Partially, firm size has a significant effect on tax avoidance, whereas capital intensity and sales growth do not significantly influence tax avoidance. These findings suggest that larger companies tend to adopt more effective tax planning strategies, while investment in fixed assets and changes in sales growth are not sufficient to explain variations in tax avoidance practices within infrastructure companies.

Pengaruh Gaya Kepemimpinan Egosentris, Penerapan Kebijakan Berlebihan dan Lingkungan Kerja terhadap Kinerja Karyawan di Cafe Fork Solo

Yosep Dwi Cristian — 2026-10-02

This study examines the effect of egocentric leadership style, excessive policy implementation, and work environment on employee performance at Café Fork Solo. In the service industry, particularly the café sector, employee performance plays a crucial role in maintaining service quality and customer satisfaction. However, leadership approaches and internal policies often create challenges that may influence employee productivity. The objective of this research is to analyze both partial and simultaneous effects of egocentric leadership style, excessive policies, and work environment on employee performance. This study uses a quantitative approach with a survey method. Data were collected through online questionnaires distributed to 40 employees using a Likert scale. The data were analyzed using multiple linear regression with SPSS 26, supported by validity, reliability, and classical assumption tests. The results show that egocentric leadership style has a positive and significant effect on employee performance, indicating that firm and centralized leadership can improve work effectiveness. Excessive policies do not have a significant effect, suggesting that employees tend to adapt to strict regulations. Meanwhile, the work environment has a positive and significant influence, confirming that a conducive environment enhances productivity. Simultaneously, all independent variables significantly affect employee performance, with an Adjusted R² value of 0.639, meaning 63.9% of performance variation is explained by the model.

Pengaruh Stimulus Neuromarketing dan Flash Sale terhadap Keputusan Pembelian Konsumen Produk Fashion pada Live Streaming Shopee pada Mahasiswa Universitas Negeri Medan

Bonansa Situmorang — 2026-10-02

The rapid growth of live streaming e-commerce highlights the urgency of understanding psychological and promotional triggers in consumer decisions. This study analyzes the influence of neuromarketing stimuli and flash sales on purchase decisions for fashion products on Shopee Live. A quantitative survey was conducted with 71 Universitas Negeri Medan students who had purchased via Shopee Live. Data collected through Likert-scale questionnaires were analyzed using multiple linear regression in SPSS 22. This study proves that emotional triggers (neuromarketing) and urgency (flash sales) directly drive buying decisions during live streams, with flash sales having a stronger impact. Together, they explain 63% of consumer choices, strongly supporting the S-O-R theory. Practically, e-commerce sellers should combine persuasive visual cues with time-limited offers on Shopee Live. Leveraging psychological stimuli alongside time pressure creates a high-converting environment that prompts immediate purchases, helping digital marketers optimize live streaming sales strategies effectively.

Pengaruh Ukuran Perusahaan terhadap Kinerja Keuangan pada PT Bank Central Asia Tbk Tahun 2015-2024

Sahrul Asdar — 2026-10-02

An important measure of a business's capacity to make money from resource management is its financial performance. The purpose of this study is to examine how company size (SIZE) affects financial performance at PT Bank Central Asia Tbk (BCA) between 2015 and 2024, as measured by return on assets (ROA). Using yearly data from BCA's official annual reports, a quantitative causal approach is used. While ROA is computed as net profit after tax divided by total assets, company size is determined by the natural logarithm of total assets. SIZE and ROA trend analysis, descriptive statistics, Pearson correlation, Shapiro-Wilk normality test, simple linear regression, hypothesis testing (t-test, F-test, R2), and the Durbin-Watson autocorrelation test are examples of analysis techniques. SIZE has a positive but statistically negligible impact on ROA, according to the data (? = 0.002861; t = 0.725; sig. = 0.489 > 0.05). SIZE has a negligible role in explaining ROA variance, according to the R2 of 6.17%. The Durbin-Watson value of 0.773 indicates positive autocorrelation, a frequent feature of time-series data where macro-financial shocks persist across consecutive periods, and is below the lower critical constraint dL = 0.879 (n=10, k=1, ?=5%). Future studies should prolong the observation period and include more determinants because the small sample size (n=10) limits statistical power. Operational efficiency (BOPO), credit quality (NPL), net interest margin (NIM), and capital adequacy (CAR) all have a greater impact on BCA's return on assets (ROA) than asset scale alone.

Analisis Faktor Penentu Keberhasilan Implementasi Myob Accounting dalam Penyusunan Laporan Keuangan UMKM: Systematic Literature Review

Friska Alya Denanta — 2026-10-02

This study aims to analyze and synthesize various factors determining the success of the implementation of the MYOB Accounting application in supporting the financial reporting process for Micro, Small, and Medium Enterprises (MSMEs). The research method used is a Systematic Literature Review (SLR). A total of 20 relevant scientific articles from accredited databases spanning the years 2019 to 2025 were extracted through content analysis and narrative synthesis. The study’s findings indicate that the success rate of MYOB adoption is influenced by five key determinants: business owners’ awareness, employees’ digital literacy capabilities, intensive mentoring support, the system’s technical alignment with the SAK EMKM accounting standards, and technological infrastructure readiness. Regular direct mentoring emerges as the most critical differentiating factor in overcoming users’ initial technical barriers. The implications of this research provide strategic guidance for SME business owners to improve the quality of their financial reports, while also serving as a theoretical reference for policymakers in accelerating accurate and sustainable digital accounting transformation programs.

Analisis Persepsi Mahasiswa Akuntansi terhadap Peran Sistem Informasi Akuntansi dalam Pencegahan Fraud di Era Digital

Auliya Fadya Nafisa — 2026-10-02

Digital transformation has strengthened the role of Accounting Information Systems (AIS) as a means of processing financial data that is fast, integrated, and technology-based. On the other hand, technological developments have also increased the complexity of fraud risks, necessitating more effective control systems. This study aims to explore accounting students’ perceptions of the role of AIS in fraud prevention in the digital age. The study employs a descriptive qualitative approach, with data collected through in-depth interviews with students who have taken courses in Accounting Information Systems, Auditing, and Internal Control. The data were analyzed through the stages of reduction, presentation, and drawing conclusions. The results indicate that students view AIS as a crucial tool in fraud prevention by enhancing transparency, recording accuracy, data security, and providing audit trails that facilitate transaction tracing. The use of technologies such as automation, big data, and artificial intelligence is also considered capable of supporting the early detection of fraud. However, the effectiveness of AIS remains dependent on the competence of human resources, individual integrity, and the quality of an organization’s internal controls. This study is expected to provide input for the development of accounting education and to enhance the readiness of prospective accountants to face organizational governance challenges in the digital age.

Analisis Brand Salience dalam Mencapai Return On Investment (ROI) Pemasaran Berkelanjutan: Studi Literatur Strategi Reposisi Tolak Angin

Bonansa Situmorang — 2026-10-02

This study aims to analyze the role of brand salience in achieving sustainable marketing Return on Investment (ROI) through the repositioning strategy of Tolak Angin using the slogan "Smart People Drink Tolak Angin." Amid the increasingly intense competition in Indonesia's herbal medicine industry, the relationship between brand salience, brand repositioning, and sustainable marketing ROI has received limited systematic attention, particularly in the context of fast-moving consumer goods (FMCG) such as Tolak Angin. This study employs a qualitative descriptive approach through a literature review, drawing on 13 key references, including accredited academic journals (Sinta and Scopus indexed), marketing textbooks, annual reports of PT Industri Jamu dan Farmasi Sido Muncul Tbk., as well as reputable business articles and research publications published between 1993 and 2025. The findings indicate that the "Smart People" slogan effectively enhances brand salience by strengthening the brand's ownership of Category Entry Points (CEPs) and reinforcing consumers' mental availability. As a result, Tolak Angin has been able to maintain its market leadership, holding approximately 72% of the Indonesian cold remedy market in 2024. Strengthened brand salience reduces the need for repeated consumer education, enables the brand to sustain a price premium, and improves sustainable marketing ROI by increasing the long-term efficiency of marketing expenditures. The managerial implication of this study is that consistently building consumer perceptions and memory through a coherent cognitive narrative plays a more strategic role in achieving sustainable marketing success than relying solely on price reduction strategies.

Analisis Perbandingan Penerapan Budgeting Sederhana dalam Pengelolaan Keuangan Usaha Mikro : Studi Kasus Toko Pakde Yanto dan Toko CR

Gina Nofiyanti — 2026-10-02

This study aims to analyze the comparison of the implementation of simple Budgeting in the financial management of MSMEs. The main problem faced by MSMEs is the lack of understanding and application of financial management, especially in terms of systematic financial planning and recording. The research method used is a qualitative approach with a case study method. The results of this study indicate that there are significant differences between MSMEs that consistently implement Budgeting and those that do not. MSMEs that apply Budgeting are able to control expenses, plan fund allocation, and have more structured financial records. In contrast, MSMEs that do not implement Budgeting tend to experience difficulties in managing cash flow and determining business profits. In addition, the implementation of simple Budgeting also contributes to increasing financial transparency and helps in making more effective business decisions. Therefore, it can be concluded that the application of simple Budgeting plays an important role in improving the quality of financial management in MSMEs. This study is expected to provide practical contributions for MSME actors in optimizing financial management, as well as serve as a reference for future research.

Pengaruh Harga, Co-Branding, dan Limited Edition terhadap Minat Beli Produk Sepatu Aerostreet PT Adco Pakis Mas di Surakarta

Teofilus Tanu Saputra — 2026-10-02

This study aims to analyze the influence of price, co-branding, and limited editions on the purchase intention of PT Adco Pakis Mas’s Aerostreet shoes in Surakarta. This study employs a quantitative approach using a survey method via an online questionnaire (Google Form). The population in this study consists of current and potential Aerostreet consumers in the Surakarta area. The sampling technique used is purposive sampling, with a sample size of 50 respondents. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results indicate that the price variable has a positive and significant effect on the purchase intention for Aerostreet shoes. The co-branding variable also has a positive and significant effect on purchase intention. Furthermore, the limited edition variable was found to have a positive and significant effect on consumer purchase intent. Simultaneously, price, co-branding, and limited edition significantly influence purchase intent for Aerostreet shoes in Surakarta. Based on these findings, it can be concluded that a marketing strategy involving appropriate pricing, co-branding, and limited edition offerings can increase consumer purchase intent for Aerostreet products.

Pengaruh Literasi Keuangan Syariah dan Self-Control terhadap Perilaku Penganggaran Mahasiswa

Mysca Aziza — 2026-10-02

This research aims to analyze the influence of Islamic financial literacy and self-control on student budgeting behavior. The research method used is descriptive quantitative with data collection techniques through questionnaires. The research population involves active students in universities with samples determined through purposive sampling techniques. The results show that partially, Islamic financial literacy provides an understanding of the values of amanah and falah in managing funds, while self-control acts as a filter in restraining consumptive behavior. Simultaneously, both variables significantly influence the effectiveness of budgeting behavior. The implication of this study is the need to strengthen sharia-based financial education to form financially disciplined student characters.

Konsep Dasar Penyusunan Anggaran dalam Prespektif Akuntansi Syari’ah

Afni Maulia Farhani — 2026-10-02

One of the most important aspects of an organization’s financial management, even in Sharia-based organizations. The objective of this study is to examine the fundamental principles of budget preparation from a Sharia perspective and to identify the principles that distinguish it from conventional budgeting. The method used is a qualitative approach involving a literature review on several topics related to Islamic law and budgeting practices. The findings of this study indicate that budget preparation in Sharia accounting should not only focus on efficiency and effectiveness but must also consider Islamic principles such as trustworthiness (amanah), transparency, justice ('adl), and the elements of usury (riba), uncertainty (gharar), and gambling (maysir). Furthermore, budgeting from a Sharia perspective also serves as a tool for planning, control, and evaluation aimed at achieving comprehensive well-being (falah). Thus, the implementation of Sharia-based budgeting is expected to create a financial system that is more ethical, equitable, and sustainable.

Implementasi Sistem Biaya Hibrida untuk Menentukan Harga Pokok Produksi pada UMKM Kuliner : Studi Kasus UMKM Jambi

Ferdiansyah Ferdiansyah — 2026-10-02

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to regional economic resilience, yet they often face limitations in cost recording systems, particularly in calculating the Cost of Goods Sold (COGS). Conventional approaches such as full costing and variable costing are inadequate in heterogeneous production environments, as they either distort product prices through disproportionate allocation of fixed costs or neglect fixed costs that are crucial for operational sustainability. To address these shortcomings, hybrid costing integrates traditional cost allocation with activity-based costing (ABC), enabling more precise overhead distribution based on actual cost drivers. This study aims to examine the implementation of hybrid costing in calculating COGS for MSMEs, with Ayam Geprek Kribo in Jambi serving as the case study. Employing a descriptive-quantitative case study design, data were collected through one-day intensive observation and structured interviews, encompassing direct materials, direct labor, and overhead components. The findings reveal that although the enterprise relies on a simple manual recording system, hybrid costing can be effectively applied to produce more accurate COGS estimations. Daily consumption of fresh chicken ranges from 60–80 kilograms, complemented by costs for spices, labor wages, utilities, and packaging. Hybrid costing demonstrates superior accuracy compared to full costing and variable costing, as it reflects actual resource consumption through relevant activity drivers. Academically, the study validates hybrid costing as a suitable approach for MSMEs with mixed production systems, while practically it offers a prototype for daily cost recording and rational price-setting strategies, thereby enhancing profitability and managerial decision-making.

Pengaruh Good Corporate Governance dan Investment Opportunity Set terhadap Kebijakan Dividen

Maya Sari — 2026-10-02

The increasing demand for transparent corporate governance and effective dividend policies has become a critical issue for companies operating in the mineral and coal sector, particularly due to the industry's capital-intensive nature and investment uncertainty. Understanding the factors that influence dividend policy is essential for balancing shareholders' expectations with corporate growth opportunities. This study aims to examine the effect of good corporate governance, proxied by managerial ownership and institutional ownership, and the investment opportunity set on dividend policy. This research employs an associative quantitative approach. The population consists of 23 mineral and coal sector companies listed during the observation period. The sample was selected using purposive sampling based on predetermined criteria, resulting in eight companies observed over five years, yielding a total of 40 panel data observations. Panel data regression analysis was applied to test the proposed hypotheses. The partial test results indicate that managerial ownership, as a proxy for good corporate governance, has no significant effect on dividend policy. In contrast, institutional ownership has a significant effect on dividend policy. The investment opportunity set also has a significant effect on dividend policy. Furthermore, the simultaneous test demonstrates that good corporate governance, represented by managerial ownership and institutional ownership, together with the investment opportunity set, significantly influences dividend policy. These findings provide empirical evidence regarding the determinants of dividend policy in the mineral and coal industry.

Analisis Persepsi Konsumen tentang Nilai yang Dirasakan dan Pengalaman Membeli di Angkringan Pak Ndut Langenharjo

Euodia Putri Vina — 2026-10-02

This study aims to analyze and describe consumer perceptions regarding perceived value and to explore the buying experience at Angkringan Pak Ndut Langenharjo. Amidst the modernization of the culinary sector, Angkringan Pak Ndut demonstrates a strong existence with loyal customer characteristics from various backgrounds. This research employs a descriptive qualitative method with a phenomenological approach. Primary data were obtained through non-participant observation and in-depth interviews with seven informants selected using the purposive sampling technique. Data analysis followed Creswell's procedures, including transcription, codification, and thematic categorization. The results indicate that stable economic and functional values form the core foundation of customer satisfaction, where prices remain affordable despite economic fluctuations. Based on the experiential marketing dimensions, the "sense" (spatial comfort) and "feel" (emotional atmosphere) aspects successfully debunked negative stigmas often associated with conventional angkringan, such as being cramped or unhygienic. Overall, Angkringan Pak Ndut has transformed into a communal space that builds loyalty through social attachment and daily consumer routines.

Analisis Perhitungan Harga Pokok Produksi sebagai Dasar Penetapan Harga Jual pada UMKM Ayam Geprek Nirmala (Studi Kasus)

Rosiana Widia Putri — 2026-10-02

This research investigates how the Cost of Goods Manufactured (COGM) determines the retail selling price at Ayam Geprek Nirmala MSME. Utilizing a descriptive quantitative approach within a case study framework, primary data were gathered through direct observations, owner interviews, and financial documentation. The findings reveal daily production costs comprising IDR 330,000 for raw materials, IDR 125,000 for direct labor, and IDR 35,000 for factory overhead. By implementing the Full Costing method, the overall daily production expense reaches IDR 490,000 for 100 servings, resulting in a unit COGM of IDR 4,900. Comparing this calculation to the established retail price of IDR 10,000 per portion yields a profit margin of IDR 5,100 per unit. This positive margin proves that the current pricing strategy effectively covers all manufacturing outlays while ensuring financial gain. In conclusion, accurate COGM calculation is vital for formulating competitive prices, maximizing profit, and maintaining MSME sustainability in a competitive market.

Analisis Sistem Pengendalian Persediaan Bahan Baku dalam Perspektif Manajemen Perbekalan pada CV Bakpia Djava Yogyakarta

Dhania Salsabilla Ramadhani — 2026-10-02

Raw material availability is an important factor in maintaining production continuity in the food industry, particularly for businesses whose demand is influenced by tourism activities. This study aims to analyze the raw material inventory control system at CV Bakpia Djava Yogyakarta from the perspective of supply management, focusing on planning, procurement, monitoring, storage, and inventory evaluation. This study employed a qualitative approach with a case study design. Data were collected through interviews, direct observation, and documentation, and were analyzed using the interactive model of Miles and Huberman through data collection, data reduction, data display, and conclusion drawing. The findings indicate that inventory control at CV Bakpia Djava is supported by demand planning based on sales history, customer orders, tourism calendars, and holiday periods. The company also applies safety stock and reorder point practices, uses multiple suppliers to reduce supply risks, and implements the First In First Out (FIFO) method to maintain raw material quality. These practices support the continuity of production and help maintain raw material availability. The findings also indicate that tourism-related demand fluctuations should be considered in inventory planning for food-based SMEs.

Pengaruh Personal Value, Budaya Organisasi dan Efikasi Diri terhadap Komitmen Profesional Guru SKH di Kota Tangerang Selatan

Tammi Nasuha Nurdin — 2026-10-02

Professional commitment among special school teachers is a cornerstone for the successful fulfillment of special needs education rights. This study aims to analyze the simultaneous and partial effects of Personal Value, Organizational Culture, and Self-Efficacy on Teachers' Professional Commitment. This quantitative research was conducted across special schools in South Tangerang, involving 100 teacher respondents selected via purposive sampling. Data were gathered through Likert-scale questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS software. The simultaneous test (F-test) results indicate that Personal Value, Organizational Culture, and Self-Efficacy collectively exert a positive and significant effect on teachers' professional commitment F-value= 44.92 > F-table=2.70, yielding a model predictive power R-square of 58.4%.

Pengaruh Kesadaran Wajib Pajak dan Pengetahuan Perpajakan terhadap Kepatuhan Pelaporan SPT Tahunan Wajib Pajak Orang Pribadi : Studi Kasus pada KPP Pratama Pondok Aren

Nur Febriyanti — 2026-10-02

Tax compliance remains a crucial issue in Indonesia, as low levels of taxpayer compliance may hinder the optimization of state revenue collection and public development financing. Therefore, understanding factors that influence individual taxpayers’ compliance in submitting Annual Tax Returns is essential. This study aims to examine the effect of taxpayer awareness and tax knowledge on individual taxpayer compliance in filing Annual Tax Returns at KPP Pratama Pondok Aren. This research employed a quantitative approach using questionnaires as the data collection instrument. The study involved 100 respondents selected through a non-probability sampling technique. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS Version 27. The findings reveal that taxpayer awareness has a positive and significant effect on Annual Tax Return filing compliance. Similarly, tax knowledge also has a positive and significant effect on taxpayer compliance in filing Annual Tax Returns. Furthermore, taxpayer awareness and tax knowledge simultaneously have a positive and significant effect on Annual Tax Return filing compliance. These results highlight the importance of increasing taxpayer awareness and improving tax knowledge to encourage better compliance among individual taxpayers. The findings provide valuable insights for tax authorities in developing strategies to enhance taxpayer compliance effectively nationwide.

Pengaruh Entrepreneurial Leadership terhadap Pembentukan Jiwa Wirausaha Mahasiswa di Sekolah Tinggi Teologi Anugerah Aliansi Semarang (STTAAS) Surakarta

Mikhael Ananda Supriyadi — 2026-10-02

Higher education institutions play a strategic role in developing graduates who are not only job seekers but also job creators. One important factor supporting this goal is entrepreneurial leadership. This study examines the influence of entrepreneurial leadership on the development of entrepreneurial spirit among students at Sekolah Tinggi Teologi Anugerah Aliansi Semarang (STTAAS) Surakarta. Entrepreneurial leadership was measured through innovativeness, risk-taking, and opportunity identification, while entrepreneurial spirit was assessed through optimism, result orientation, and need for achievement. Using a quantitative survey approach, the study involved all active students through a saturated sampling technique. Data were collected using valid and reliable Likert-scale questionnaires and analyzed with SPSS through normality testing, multiple linear regression, t-test, F-test, correlation analysis, and coefficient of determination. The results show that innovativeness has no significant effect on entrepreneurial spirit. In contrast, risk-taking and opportunity identification positively and significantly influence entrepreneurial spirit. Simultaneously, entrepreneurial leadership significantly affects entrepreneurial spirit, explaining 66.1% of its variance. These findings indicate that encouraging calculated risk-taking and opportunity recognition is more effective in fostering entrepreneurial character than emphasizing innovation alone. Therefore, higher education institutions should strengthen entrepreneurial leadership practices to develop graduates capable of creating employment opportunities and supporting sustainable economic development.

Pengaruh Capital Intensity, Sales Growth, dan Komite Audit Terhadap Tax Avoidance

Muhammad Taufik Hidayat — 2026-10-02

Tax avoidance remains an important issue because differences in corporate characteristics and governance mechanisms may shape how companies manage their tax obligations. This study examines the effect of capital intensity, sales growth, and the audit committee on tax avoidance in Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange during 2020–2024. The study uses a quantitative associative approach with panel data. Purposive sampling produced 33 companies and 165 observations. The data were analyzed using panel data regression with EViews 13, and the Random Effect Model (REM) was selected based on the model selection tests. The findings indicate that capital intensity and sales growth do not have a significant effect on tax avoidance, whereas the audit committee has a significant effect. Simultaneously, capital intensity, sales growth, and the audit committee significantly affect tax avoidance. The adjusted R-squared of 9.38% indicates that the three independent variables explain a limited proportion of variations in tax avoidance, while the remaining variation is associated with other factors outside the model. These findings highlight the importance of corporate governance, particularly the audit committee, in understanding corporate tax-related decisions.

Pengaruh Konservatisme Akuntansi, Capital Intensity dan Inventory Intensity terhadap Tax Avoidance

Nur Ryana Insani — 2026-10-02

Tax avoidance remains an important issue because companies may seek to reduce their tax burden while maintaining business operations. This study aims to examine the effect of accounting conservatism, capital intensity, and inventory intensity on tax avoidance in consumer non-cyclicals companies listed on the Indonesia Stock Exchange during 2020-2024. This study employs a quantitative approach using secondary data obtained from companies’ financial statements. The sample was selected using purposive sampling and consisted of 46 companies, resulting in 230 observations. Panel data regression analysis was conducted using EViews 13. The results show that accounting conservatism has a positive and significant effect on tax avoidance, with a probability value of 0.0160. In contrast, capital intensity and inventory intensity do not significantly affect tax avoidance, with probability values of 0.0704 and 0.1125, respectively. Simultaneously, accounting conservatism, capital intensity, and inventory intensity have a significant effect on tax avoidance, as indicated by a probability value of 0.048474. These findings indicate that accounting conservatism is more closely associated with tax avoidance than capital intensity and inventory intensity in the observed companies.

Pengaruh Pergantian Auditor, Kepemilikan Institusional, dan Audit Fee terhadap Audit Delay

Intan Bayyinatu Shalihah — 2026-10-02

Timely audited financial reporting is important for investors and other stakeholders, yet audit delay remains a concern among listed companies, including those in the property and real estate sector. This study examines the effect of auditor switching, institutional ownership, and audit fee on audit delay in property and real estate companies listed on the Indonesia Stock Exchange during 2019–2024. The study employed a quantitative approach using secondary data obtained from annual reports and financial statements. Using purposive sampling, 33 companies were selected, resulting in 198 firm-year observations. The data were analyzed using panel data regression with EViews 12. The findings indicate that auditor switching and audit fee significantly affect audit delay, while institutional ownership does not have a significant effect. Simultaneously, auditor switching, institutional ownership, and audit fee significantly affect audit delay. These findings indicate that changes in auditors and audit fee are relevant factors in understanding variations in audit completion time, whereas institutional ownership alone does not appear sufficient to determine audit delay in the observed companies.

Peran Disiplin Kerja dan Kompetensi dalam Meningkatkan Kinerja Pegawai pada Kantor Kelurahan Mekarbakti Kecamatan Panongan

Rizqi Wibowo — 2026-10-02

Employee performance in public service is closely related to work discipline and employee competence. At Mekarbakti Village Office, several issues remain, including punctuality, task responsibility, uneven technological skills, and delays in completing some administrative services. This study aims to examine the role of work discipline and competence in improving employee performance at Mekarbakti Village Office, Panongan District, Tangerang Regency. A descriptive qualitative approach was employed, with informants selected through purposive sampling. Data were collected through semi-structured interviews, observation, and documentation, and validated through source and technique triangulation. SWOT and QSPM analyses were also used to identify strategic priorities for improving employee performance. The findings indicate that work discipline is generally adequate but is still constrained by tardiness, limited initiative, and excessive tolerance within the family-oriented work culture. Employee competence is also relatively adequate, although differences in technological skills and limited training remain challenges. Employee performance is supported by leadership, cooperation, and a comfortable work environment, but greater professionalism and consistent supervision are needed. The study highlights that improving discipline and competence should be accompanied by stronger leadership, continuous training, and professional management of the organizational culture.

Pengaruh Digital Marketing dan Electronic Word of Mouth (E-WOM) terhadap Niat Pembelian Produk Digital Pembelajaran dengan Literasi Keuangan sebagai Variabel Moderasi

Diffary Ramadhan Halun — 2026-10-02

This study analyzes the effects of digital marketing and electronic word of mouth (e-WOM) on purchase intention toward digital learning products and examines the role of financial literacy as a moderating variable. An explanatory quantitative approach was employed through an online survey of 177 respondents who were users or potential users of digital learning products in Indonesia. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that digital marketing has a positive and significant effect on purchase intention, particularly through the dimensions of accessibility and trust. In contrast, e-WOM does not have a significant effect on purchase intention, while financial literacy does not significantly moderate the effects of either digital marketing or e-WOM on purchase intention. These findings indicate that, in the context of digital learning products, marketing stimuli directly controlled by product providers are more dominant than reviews from other users, while differences in consumers' levels of financial literacy have not been shown to alter the strength of these effects. This study provides practical implications for businesses by highlighting the importance of strengthening content, accessibility, and trust in digital marketing strategies for digital learning products.

Pengaruh Beban Kerja terhadap Turnover Intention dengan Stres Kerja sebagai Variabel Mediasi di PT. Elit Sejahtera Nusantara di Kabupaten Lombok Tengah

Widya Febriana — 2026-10-02

This study aims to analyze the effect of workload on turnover intention, with job stress as a mediating variable, among employees of PT. Elit Sejahtera Nusantara in Central Lombok Regency. This research was motivated by the high workload experienced by some employees, the emergence of indications of job stress, and the tendency for turnover intention, as indicated by data on employee resignations and initial observations at the company. his study used a quantitative approach with an associative research method. The population in this study was all employees of PT. Elit Sejahtera Nusantara in Central Lombok Regency. The sampling technique used saturated sampling, so all employees were included as respondents. Data collection was conducted through questionnaires. Data analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of the SmartPLS 4 application. The results showed that workload had a positive and significant effect on turnover intention. Workload also had a positive and significant effect on job stress. Furthermore, job stress had a positive and significant effect on turnover intention. The results of the mediation test indicated that job stress significantly mediated the effect of workload on turnover intention. Furthermore, the model evaluation results showed an R-squared value of 0.416 for the work stress variable, indicating that workload explained 41.6% of the variation in work stress. Furthermore, an R squared value of 0.687 for the turnover intention variable, indicating that workload and work stress explained 68.7% of the variation in turnover intention. Based on the research results, it can be concluded that the higher the workload experienced by employees, the higher the level of work stress they experience, which in turn increases turnover intention. Therefore, companies need to manage workloads proportionally and implement work stress management strategies to reduce turnover intention and improve organizational performance sustainability.

Pengaruh Kepemilikan Institusional, Financial Distress, dan Pergantian Auditor terhadap Audit Delay

Muhammad Ari Pradana — 2026-10-02

This study aims to examine the effect of institutional ownership, financial distress, and auditor turnover on audit delay. The population in this study was all property, real estate, and building construction companies listed on the Indonesia Stock Exchange for the 2018-2023 period. The sample size for this study was 45 companies obtained through purposive sampling. A total of 225 samples were obtained. The data type in this study was secondary data, using quantitative research methods and an associative approach. The analysis technique used was panel data regression with a significance level of 5%. This study, processed using EViews 12 software. The findings suggest that audit timeliness is shaped more by the continuity and effectiveness of audit processes than by ownership structure or financial difficulties. This highlights the importance of well-managed auditor transitions, adequate documentation, and effective communication between management and auditors. Strengthening these practices can support timely financial reporting and improve the reliability of information available to stakeholders.

Faktor-Faktor Penggerak Penghindaran Pajak : Perencanaan Pajak, Tunneling Incentive, dan Kepemilikan Manajerial

Diantia Amendy — 2026-10-02

This study aims to examine the simultaneous and partial effects of Tax Planning, Tunneling Incentive, and Managerial Ownership on Tax Avoidance practices. This quantitative research utilizes secondary data sourced from annual financial reports of non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020-2024 period. The sample selection employed purposive sampling, yielding 11 companies with a total of 55 observations. The data analysis technique used is Panel Data Regression with the Common Effect Model (CEM), estimated using Eviews 12. The simultaneous test (F-test) results indicate that Tax Planning, Tunneling Incentive, and Managerial Ownership collectively have a significant effect on Tax Avoidance. Conversely, Tunneling Incentive has no significant effect, and Managerial Ownership also has no significant effect on Tax Avoidance. The implication of this study is the importance of legal tax planning strategies as a primary determinant of corporate tax efficiency.

Faktor-Faktor Penggerak Tax Avoidance : Financial Distress, Firm Size, dan Inventory Intensity

Provita Wulandari — 2026-10-02

This study aims to determine the effect of financial distress, firm size, and inventory intensity on tax avoidance in Food & Beverage subsector companies in the Consumer Non-Cyclicals sector listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The method used in this study is quantitative. The type of data used is standard data in the form of published financial reports of Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange for the 2020–2024 period. Samples were collected using a purposive sampling method. The number of companies used as research samples was 18 companies, with observations for 5 years from 2020–2024, resulting in a sample of 90 samples. The analysis technique in this study used panel data analysis, coefficient of determination, f-test, t-test with the help of Eviews-12 software. The results of this study indicate that financial distress, firm size, and inventory intensity have a simultaneous effect on tax avoidance. Partially, financial distress has no effect on tax avoidance. Firm size has an effect on tax avoidance and inventory intensity has no effect on tax avoidance.

Peran Literasi Keuangan dan Pemahaman Investasi dalam Membentuk Perilaku Pengelolaan Keuangan Pribadi Siswa SMK Tadika Pertiwi

Yuliana Widi Lestari — 2026-10-02

Financial management is an important skill for vocational high school students, particularly as the increasing use of digital financial services provides easier access to transactions and investment while also creating risks of unplanned and consumptive spending. This study aims to examine the effects of financial literacy and investment understanding on the personal financial management behavior of students at SMK Tadika Pertiwi, both partially and simultaneously. A quantitative approach was employed using a survey method involving 74 students as respondents. The data were analyzed using multiple linear regression, including t-test and F-test. The findings indicate that financial literacy has a positive and significant effect on students’ personal financial management behavior, with a significance value of 0.041. In contrast, investment understanding has a positive but statistically insignificant effect, with a significance value of 0.051. Simultaneously, financial literacy and investment understanding have a significant effect on personal financial management behavior, as indicated by an F-value of 37.632 and a significance value of 0.000. The Adjusted R Square of 0.501 indicates that the two independent variables explain 50.1% of the variation in students’ personal financial management behavior, while the remaining 49.9% is explained by other factors outside the research model.

Peran Kepemimpinan Kepala Sekolah dalam Meningkatkan Mutu Pembelajaran

Kustoro Budiarta — 2026-10-02

Learning quality is closely related to the quality of teaching practices and the conditions that support the learning process in schools. In this context, principal leadership is important because it can shape the direction of learning, teacher development, supervision, school climate, and the use of educational resources. This study aims to analyze the role of principal leadership in improving learning quality based on findings from previous studies. The study uses a descriptive qualitative approach through a literature study. Relevant scientific articles addressing principal leadership, instructional leadership, teacher professionalism, academic supervision, school climate, collaboration, innovation, teaching quality, teacher performance, and student learning outcomes were identified, categorized, compared, and synthesized. The findings indicate that principal leadership supports learning quality through instructional leadership, teacher professional development, academic supervision, resource management, collaborative school environments, and support for innovation. Instructional leadership is associated with teaching quality, while distributed leadership is linked to teacher collaboration and job satisfaction. Principal leadership is also associated with teacher performance and student learning outcomes. These findings suggest that school leadership needs to be learning-oriented, collaborative, adaptive, and responsive to school context and available resources.

Pengaruh Motivasi Kerja Dan Disiplin Kerja terhadap Kinerja Karyawan PT. Musi Hutan Persada Divisi Produksi Kabupaten Muara Enim

Taufiqul Hafiz — 2026-10-02

Employee performance is an important aspect in achieving organizational goals, particularly in production activities that require employees to complete their duties according to established standards and schedules. At PT. Musi Hutan Persada Production Division, Muara Enim Regency, several employee performance issues were identified, including delays in completing tasks, low adherence to work procedures, and attendance-related problems. This study aims to examine the effect of work motivation and work discipline on employee performance, both simultaneously and partially. An associative quantitative approach was employed. The population consisted of 111 employees, with 60 respondents selected through purposive sampling. Data were collected using questionnaires and documentation and analyzed through multiple linear regression using SPSS. The findings indicate that work motivation and work discipline jointly have a significant relationship with employee performance. Partially, both work motivation and work discipline show a positive and significant relationship with employee performance at the 10% significance level. The model explains 59.8% of the variation in employee performance, while the remaining variation is associated with other factors outside the model.

The Effect of Current Ratio and Debt to Asset Ratio on Return on Assets at PT Plaza Indonesia Realty Tbk for The 2014-2024 Period

Friska Disty Anindia — 2026-10-02

ABSTRACT

Profitability is an important indicator of a company's financial performance, while liquidity and leverage represent two financial aspects that may be associated with profitability. However, previous studies have reported inconsistent findings regarding the relationships between the Current Ratio (CR), Debt to Asset Ratio (DAR), and Return on Assets (ROA). This study aims to examine the partial and simultaneous relationships of CR and DAR with ROA at PT Plaza Indonesia Realty Tbk during 2014-2024. The study uses a quantitative approach based on secondary data obtained from the company's annual financial statements, comprising 11 annual observations. CR and DAR are treated as independent variables, while ROA is the dependent variable. The data were analyzed using multiple linear regression after conducting classical assumption tests, with t-tests used to examine partial relationships and an F-test for the joint relationship. The results show that CR has a significant negative relationship with ROA (t = -3.188; p = 0.013), whereas DAR does not have a statistically significant partial relationship with ROA (t = -0.952; p = 0.369). Simultaneously, CR and DAR are significantly associated with ROA (F = 6.242; p = 0.023), with an R² of 0.609. These findings indicate that liquidity and leverage should be considered together with other operational and financial factors when assessing the company's profitability.

Peran Moderasi Agency Cost terhadap Kinerja Keuangan melalui Agresivitas Pajak dan Green Accounting

Adi Supriadi — 2026-10-02

Financial performance is influenced not only by operational and financial decisions but also by tax strategies, environmental practices, and agency relationships. Tax aggressiveness may provide tax-saving benefits, while green accounting can support resource efficiency and environmental risk management; however, both strategies may produce different financial consequences when agency conflicts and information asymmetry are present. This study aims to examine the conceptual role of agency cost in moderating the relationships of tax aggressiveness and green accounting with financial performance. The study adopts a quantitative research design using secondary data from companies listed on the Indonesia Stock Exchange, with purposive sampling based on the availability of financial, tax, and environmental information. The proposed moderation model examines the direct effects of tax aggressiveness and green accounting on financial performance and their interactions with agency cost. The conceptual analysis indicates that the relationship between tax aggressiveness, green accounting, and financial performance is context-dependent and may be influenced by agency costs, corporate governance, industry characteristics, and tax-related risks. Agency cost is therefore expected to condition how effectively tax and environmental strategies are translated into financial performance. Empirical conclusions regarding the proposed hypotheses require statistical evidence from the selected observations.

Pengaruh Budaya Organisasi dan Lingkungan Kerja Fisik terhadap Kinerja Pegawai Kecamatan Leuwiliang Kabupaten Bogor

Dini Heriani — 2026-10-02

Employee performance is an important factor in achieving organizational goals, as it is influenced by both internal organizational conditions and the physical work environment. A supportive organizational culture and conducive physical workplace can encourage employees to work effectively, increase engagement, and improve productivity. However, differences in organizational culture and workplace conditions may affect employee performance. Therefore, this study aims to examine the influence of organizational culture and the physical work environment on employee performance in Leuwiliang District, Bogor Regency. This study employed a quantitative approach with a saturated sampling technique involving 52 employees. Data were collected through questionnaires using a five-point Likert scale, supported by observation and documentation. Data were analyzed using SPSS version 30 through validity and reliability tests, classical assumption tests, simple and multiple linear regression analyses, correlation analysis, the coefficient of determination, and hypothesis testing. The results indicate that organizational culture and the physical work environment significantly influence employee performance, both individually and simultaneously. These findings imply that organizations should strengthen a positive work culture and improve physical workplace conditions to create a conducive environment that supports employee performance.