Situmorang, Bonansa, Cindy B. Sitanggang, T. Teviana T. Teviana, Zulkarnain Siregar, and Al Wahfi Suhada Sipahutar. 2026. “Analisis Brand Salience Dalam Mencapai Return On Investment (ROI) Pemasaran Berkelanjutan: Studi Literatur Strategi Reposisi Tolak Angin”. SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 9 (4):1835-45. https://doi.org/10.37481/sjr.v9i4.1656.