SITUMORANG, B.; SITANGGANG, C. B.; T. TEVIANA, T. T.; SIREGAR, Z.; SIPAHUTAR, A. W. S. Analisis Brand Salience dalam Mencapai Return On Investment (ROI) Pemasaran Berkelanjutan: Studi Literatur Strategi Reposisi Tolak Angin. SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, [S. l.], v. 9, n. 4, p. 1835-1845, 2026. DOI: 10.37481/sjr.v9i4.1656. Disponível em: https://ojspustek.org/index.php/SJR/article/view/1656. Acesso em: 7 oct. 2026.