ZEBUA, O. K.; ZAHRA, A.; DESTIYANI, S.; SARAGIH, F. A. A.; SIAHAAN, K. V.; KURNIA, C.; AULIA, S. I.; SAPUTRA, H. Eksplorasi Peran Strategi Segmentasi, Targeting, Dan Positioning (STP) dalam Membentuk Perilaku Pembelian Konsumen Pada UMKM Kuliner. SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, [S. l.], v. 9, n. 1, p. 90-96, 2026. DOI: 10.37481/sjr.v9i1.1345. Disponível em: https://ojspustek.org/index.php/SJR/article/view/1345. Acesso em: 7 oct. 2026.