Peran Kontent Marketing dan Free Ongkir terhadap Minat Beli Konsumen pada Shopee
DOI:
https://doi.org/10.37481/sjr.v8i1.989Keywords:
Shopee, Content Marketing, Free Shipping, Interest in BuyingAbstract
In the era of rapid globalization, information and communication technology has significantly transformed how consumers interact with products and brands. E-commerce has emerged as a highly popular shopping method, offering consumers easy and unlimited access to a wide range of products from around the world, all from the comfort of their homes. This shift presents great opportunities for businesses to expand their market reach, while also intensifying competition. One strategic approach increasingly adopted in the e-commerce sector is content marketing. Shopee, one of the largest e-commerce platforms in Indonesia, has successfully implemented this strategy. By leveraging video-based content and innovative promotions, Shopee has effectively captured consumers' attention. This research aims to explore how these two elements influence consumer buying interest on the Shopee platform. Using a qualitative approach, the study reveals that content marketing plays a crucial role in driving consumer interest in products. Additionally, the free shipping policy has been shown to significantly impact consumer purchasing decisions. This offering not only enhances the attractiveness of promotions but also contributes to increased sales, providing substantial value for both consumers and businesses. In the era of rapid globalization, information and communication technology has significantly transformed how consumers interact with products and brands. E-commerce has emerged as a highly popular shopping method, offering consumers easy and unlimited access to a wide range of products from around the world, all from the comfort of their homes. This shift presents great opportunities for businesses to expand their market reach, while also intensifying competition.
References
G. T. (2020). Tinjauan Pustaka Tinjauan Pustaka. Convention Center Di Kota Tegal, 1(938), 6–37.
Erifiyanti, R., Rifa, S., Pane, N., Trijayanti, A., & Simanjuntak, K. F. (2023). Pengaruh Content Marketing Shopee Affiliate terhadap Minat Pembeli. Rizky Efirianti) Madani: Jurnal Ilmiah Multidisiplin, 214(4), 2986–6340.
Kamanda, S. V. (2023). Pengaruh Content Marketing Terhadap Minat Beli Produk Cimory Pada Sinar Mart. Jurnal Al-Amal, 2(1), 1–7.
Manajemen, J., Ekonomi, F., Manurung, B. W., Dotulong, L. O. H., & Loindong, S. S. R. (2024). B . W . Manurung ., L . O . H . Dotulong ., S . S . R . Loindong GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN MARKETPLACE SHOPEE PADA MASYARAKAT DESA SEA MITRA THE INFLUENCE OF CONTENT MARKETING , ONLINE CUSTOMER REVIEWS , AND FREE SHIPP. 12(3), 880–891.
Nasta’in, A. F., Samad, A., & Sujatmiko, S. (2023). Pengaruh Content Marketing Dan Sosial Media Terhadap Minat Beli Ulang Melalui Keputusan Pembelian Pada
Ngadimen, A. N., & Widyastuti, E. (2021). Pengaruh social media marketing, online customer review, dan religiusitas terhadap keputusan pembelian konsumen shopee di masa pandemi Covid-19 dengan minat beli sebagai variabel intervening. Journal of Management and Digital Business, 1(2), 122–134.
Pratiwi, D., Hermawati, A., & Kurniawati, D. (2023). Pengaruh Content Marketing, Influencer, Dan Free Ongkir Terhadap Minat Beli Konsumen Produk Fashion Pada Tiktokshop. JIMP?: Jurnal Ilmiah Manajemen Pancasila, 3(1), 1–11.
Saptorini, M. (2010). Pengaruh Persepsi Tentang Profesionalitas.
Saputra, F., Ali, H., & Mahaputra, M. R. (2023). Peran Ingredients, Influencer Review dan Live Streaming Marketing terhadap Minat Beli Konsumen pada Produk Skincare Varian Mugwort. Jurnal Komunikasi Dan Ilmu Sosial (JKIS), 1(3), 141–153. https://dinastires.org/https://creativecommons.org/licenses/by/4.0/
