Store Atmosphere pada Supermarket Tirta Bangunan Tajur Bogor
DOI:
https://doi.org/10.37481/sjr.v9i2.1426Keywords:
Store Atmosphere, Store Layout, Retail Space, Consumer Comfort, Building RetailAbstract
The physical environment of a retail store plays a strategic role in shaping consumers’ shopping experiences, particularly in brick-and-mortar retail settings. However, empirical studies on store atmosphere in building material retail remain limited, despite its distinctive spatial and functional characteristics. This study aims to describe the implementation of store atmosphere at Tirta Bangunan Tajur Bogor, with a specific focus on store layout as a key element supporting consumer comfort and shopping effectiveness. A descriptive qualitative approach was employed, using field observation, informal interviews with management and employees, participatory involvement in operational activities, and a literature review. The findings reveal that the overall store atmosphere has supported functional shopping activities through adequate lighting, neutral color schemes, and a clean environment. Nevertheless, the store layout requires further adjustment due to increasing product variety and limited display space, which affects customer flow and spatial efficiency. These results indicate that effective layout management plays a central role in enhancing consumer comfort and operational efficiency in building material retail. The study contributes to the literature by highlighting the importance of functional spatial design as part of store atmosphere in non-conventional retail contexts.
References
Angga, D., Hudayah, S., & Wasil, M. (2018). Pengaruh store atmosphere terhadap impulse buying pada bisnis ritel. Kinerja: Jurnal Ekonomi dan Manajemen, 15(1), 1-5.
Baker, J., Grewal, D., & Parasuraman, A. (2020). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 48(2), 1-15.
Creswell, J. W., & Poth, C. N. (2019). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage Publications.
Flick, U. (2020). An introduction to qualitative research (6th ed.). Sage Publications.
Guest, G., Namey, E., & Saldaña, J. (2022). Collecting and analyzing qualitative data at scale. Sage Publications.
Han, H., Lee, S., & Kim, W. (2020). Role of physical environment in forming customer emotions and behavioral intentions in retail settings. Service Business, 14(3), 299-318.
Hussain, R., & Ali, M. (2021). Effect of store layout on customer shopping experience in large-format retail stores. Journal of Retailing and Consumer Services, 58, 102287.
Ipaludin, M., Silaningsih, E., & Yulianingsih, Y. (2024). Impulse buying konsumen dengan pendekatan lifestyle, bundling produk, dan store atmosphere. Innovative: Journal of Social Science Research, 4(1), 3753-3767.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Kumar, A., & Kim, Y. K. (2019). The role of layout and design in shaping retail customer experience. Journal of Business Research, 99, 1-12.
Lyu, J., Krasonikolakis, I., & Vrontis, D. (2022). A systematic literature review of store atmosphere in alternative retail commerce channels. Journal of Business Research, 153, 412-427.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). Sage Publications.
Pantano, E., & Dennis, C. (2019). Store layout and consumer navigation: An experiential perspective. International Journal of Retail & Distribution Management, 47(9), 1-15.
Ryu, K., & Lee, J. S. (2021). The impact of physical environment on customer satisfaction and revisit intention in retail. Journal of Retailing and Consumer Services, 60, 102429.
Silaningsih, E., & Fahrosi, M. (2020). Strategi store atmosphere pada rumah makan Soto Bogor Maamar Jakarta. Jurnal Visionida, 6(2), 41-51.
Turley, L. W., & Milliman, R. E. (2021). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, 132, 482-497.
Vieira, V. A. (2020). Visual aesthetics in retailing: The effects of store design on consumer responses. Journal of Retailing and Consumer Services, 54, 102031.
Yin, R. K. (2021). Qualitative research from start to finish (2nd ed.). Guilford Press.
Yulianingsih, Y., Pramestidewi, C. A., & Arifah, A. (2024). Analisis faktor-faktor yang memengaruhi impulse buying: Studi kasus pada shopping lifestyle, fashion involvement, dan store atmosphere terhadap impulse buying konsumen. Innovative: Journal of Social Science Research, 4(6), 855-866.
