Transformasi Peran HR Business Partner di Era Generative AI: Tinjauan Literatur 2018–2025

Eko Sudarso

doi:10.37481/sjr.v9i1.1394

Authors

Eko Sudarso Universitas Pamulang

DOI:

https://doi.org/10.37481/sjr.v9i1.1394

Keywords:

Generative AI; Human Resource Business Partner; HR Transformation; AI Literacy; Strategic HR Management

Abstract

The rapid advancement of Generative Artificial Intelligence (Generative AI) since 2022 has significantly transformed human resource management practices, particularly the role of Human Resource Business Partners (HRBPs), who serve as strategic partners in organizational decision-making. Despite growing literature on HR digitalization, research specifically examining the impact of Generative AI on HRBP roles remains limited. This study aims to map existing research on HRBP and Generative AI, analyze changes in HRBP roles and competencies, and identify emerging challenges and opportunities in the era of generative technologies. Employing a systematic literature review, the study examines scientific publications from 2018 to 2025 across multiple reputable databases. Findings reveal that Generative AI shifts HRBP responsibilities from traditional administrative and consultative functions toward strategic roles enhanced by AI-driven analytics. Emerging competencies, including AI literacy, data-driven consulting, and ethical decision-making, are increasingly crucial for effective HRBP performance. The study also highlights risks such as algorithmic bias, privacy concerns, and the need for ethical governance frameworks. Overall, this research provides a conceptual framework for the transformation of HRBP into an AI-augmented model and offers directions for future studies on integrating AI into strategic human resource functions.

References

Becker, B. E., & Huselid, M. A. (2006). Strategic human resources management: Where do we go from here? Journal of Management, 32(6), 898–925.

Bersin, J. (2023). The rise of AI-enabled HR: Transforming human resources through generative AI. Deloitte Insights.

Binns, R. (2018). Fairness in machine learning: Lessons from political philosophy. Proceedings of Machine Learning Research, 81, 149–159.

Bondarouk, T., & Brewster, C. (2016). Conceptualising the future of HRM and technology research. The International Journal of Human Resource Management, 27(21), 2652–2671.

Choudhury, P., Foroughi, C., & Larson, B. Z. (2022). Work-from-anywhere: The productivity effects of geographic flexibility. Strategic Management Journal, 43(4), 655–683.

CIPD. (2020). The evolving role of the HR business partner. London: Chartered Institute of Personnel and Development.

Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108–116.

Davenport, T. H., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48, 24–42.

Hasibuan, M. S. P. (2022). Digital transformation in human resource management: Challenges and opportunities. Jakarta: PT Gramedia Pustaka Utama.

Huang, M.-H., & Rust, R. T. (2021). Artificial intelligence in service. Journal of Service Research, 24(1), 3–22.

Kaplan, A., & Haenlein, M. (2020). Rulers of the world, unite! The challenges and opportunities of artificial intelligence. Business Horizons, 63(1), 37–50.

Kaufman, B. E. (2015). Evolution of strategic HRM as seen through two founding books: A 30th anniversary perspective on development of the field. Human Resource Management, 54(3), 389–407.

Marler, J. H., & Boudreau, J. W. (2017). An evidence-based review of HR Analytics. The International Journal of Human Resource Management, 28(1), 3–26.

Meijerink, J., Bondarouk, T., & Lepak, D. P. (2021). Digital transformation of HRM: A framework for HRBP effectiveness in the AI era. Human Resource Management Review, 31(4), 100787.

Strohmeier, S. (2020). Digital human resource management: A conceptual clarification. German Journal of Human Resource Management, 34(3), 341–365.

Ulrich, D. (1997). Human resource champions: The next agenda for adding value and delivering results. Boston, MA: Harvard Business School Press.

Ulrich, D., Brockbank, W., Johnson, D., Sandholtz, K., & Younger, J. (2017). HR competencies: Mastery at the intersection of people and business. Alexandria, VA: Society for Human Resource Management.